It All Hinges On Your Audience!

We kicked off our series, “Tools and Tactics to Grow Your Business,” with a little hINgeSIGHT, about audience analysis and how it can literally mean the difference between success and failure of a brand. Today we’re going to briefly identify what audience analysis is, discuss the importance of this simple, yet powerful tactic and offer a few basic questions you should be asking as you determine who your audience is, why they need your business, and how you can reach them.

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5 Things to Look for in a Branding Agency

When it comes time to brand (or rebrand) your business, you might think that taking the project on internally is the best approach in order to keep costs down. We’d argue that hiring an outside branding agency will actually SAVE you time and money. Here’s why:

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10 Benefits of Branding

Many times, businesses overlook the value of branding because they view themselves as just a business and not a brand. Brands should not be viewed as something only concerning Fortune 500 companies. Regardless of the size of your business, branding can provide support to your marketing and communications efforts and, if implemented correctly, will increase the value of your company.

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Let's Get Something Straight...Branding is More than what you See

Ask any group of people what branding is, and you will likely get a different answer from each person. You’ll hear all things from a logo to your look-and-feel to letterhead. Often, the words used to describe branding are about what a consumer can see. But, branding actually runs much deeper.

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Get the Job Done! Key Players in your Marketing Plan

We’ve spent the past couple months filling you in on all things marketing plans; from what to consider before your start, how to layout the basic framework and what to include, plus the benefits your business will receive as a result of your well thought out plan.

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Why It Is Essential to Have A Creative Budget in Your Marketing Plan

Hinge Studio Partner, Leah Reeb Varela, elected to CAEDA/Forward Board

At Hinge Studio, we take great pride in our community and strive to be be a part of the change we see happening in Casper. 

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Effective Marketing Starts with a Solid Marketing Plan

Last week, we gave you all the details on marketing plans, so now that you know what they are, let’s talk about what they can do for your business.

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A Marketing Plan?! What Exactly is That?

A marketing plan?! What exactly is that? 

A marketing plan is a comprehensive document that describes your marketing efforts ideally for a specific time frame. In its most basic form, it’s a road-map for introducing and delivering your products or services to a desired audience. It will guide you in selecting different platforms for promoting your business and tailoring those to achieve your end goals. 

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