No doubt about it, social media is evolving every day. It seems that new platforms are constantly becoming the next big thing overnight and what we knew about these platforms last week is different each day.
We’ve covered a wide range of important topics worth considering when building your them within budget while utilizing the correct methods marketing plan. From the importance of planning and brainstorming for your specific business goals and objectives, to the use of metrics and budgeting to ensure you time and efforts are spent wisely.
Welcome to planning and budgeting season for 2020! In hopes of making this process more streamlined and less painful, we’re explaining one way to tackle your marketing budget. You know this is an important, necessary process but one that is often put off or avoided . Let’s face it…it’s not the most fun part of our job. And if we’re being totally honest, I bet half of us got into this industry because “we’re not good at math.” However, budgeting is actually entrenched, in some aspect, in almost everything we do in marketing.
Coming up with new, ideas can be challenging; especially when it comes to marketing where you’re often challenged to use your creative mind and think strategically. This is where brainstorming can be most effective; helping you to step out of the box and consider various avenues to promote your business and reach your audience.
If something costs more than what it’s giving you back in return, it’s not a sustainable. When a business invests money and time into a marketing plan, it is essential to ensure analytics are being tracked so you know how well your investment is performing. Making a well-informed decision about your business’ growth can be achieved by utilizing effective metrics.
The idea behind Search Engine Optimization (SEO) is a fairly easy concept to grasp, but the steps needed to implement good SEO practices can take some time.
If you have anything to do with marketing planning and implementation you’ve likely heard of the owned, earned, social and paid media pillars. While all are important, owned media should be the foundation and driving force behind how these different pieces of your marketing mix interact. Without owned media, how do you get attention from journalists, share your content and information on social media, push consumers to your site through paid social ads, or keep potential consumers in your funnel through your e-mail program? The answer is, you don’t. Or at least you won’t do it well and you’ll spend extra money and reduce ROI.
When it comes to owned media, your website is one of the most important and easiest platforms to utilize. First, we’ll briefly cover why it’s crucial you have a website, then, highlight which specific parts of your website allow you to really market your business across multiple platforms, and, finally, include a few tips along the way to make sure you understand how to use this type of owned media to its fullest.
In marketing and communications, earned and paid media are cornerstones, and owned media is the foundation. Each of them, especially together, help engage your audience with your brand. Focusing on owned media is important because you’re directly in control of owned media with regards to the creation, hosting and distribution of material.