A Marketing Plan?! What Exactly is That?

A marketing plan?! What exactly is that? 

A marketing plan is a comprehensive document that describes your marketing efforts ideally for a specific time frame. In its most basic form, it’s a road-map for introducing and delivering your products or services to a desired audience. It will guide you in selecting different platforms for promoting your business and tailoring those to achieve your end goals. 

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3 Tips to Move Your Social Media Forward

The past few months, we’ve been talking a lot about social media. We’ve shared The Top Social Media Platforms You Should be Familiar With where we introduced some of the top platforms to research and understand; Accomplish These Two Steps Before Implementing a Social Media Program where we offered some planning ideas; Visual Content Speaks Volumes During Social Media Consumption where we provided ideas for how to improve your visuals and increase engagement on social media; and many, many more. Are you bored yet? We hope not! Our real hope is you feel less intimidated and overwhelmed because you have a better idea of what platforms are right for your business, how to create a social media strategy,

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A Sincere Thanks in this Holiday Season

Merry Christmas and Happy Holidays from Hinge Studio! We hope you’re enjoying the season and think it’s the perfect time to share how thankful we are for you. So, from the bottom of our Hinge hearts: THANK YOU, THANK YOU, THANK YOU! To our clients, who are the best people we could ask to work with, thank you for trusting us and continually inviting us to participate in one of the things that’s most important to you: your business. To our partners and consultants, thank you for your ongoing support and guidance. You’ve helped us take big steps and made sure we remained focused. To our community, thank you for your confidence, referrals, engagement, and always cheering us on. This past year was amazing, and a great deal of that was because of you. We appreciate you so much!

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Visual Content Speaks Volumes During Social Media Consumption

Photos, videos and graphic images are helping social media users consume content faster than they ever have before. No matter how valuable your content is, if you don't have the visuals to catch your audience's attention, many are likely scrolling right by it. Visuals help your users digest and understand information without their brains needing to imagine or create a visual of it. This makes visuals incredibly powerful. And this power is what helps visuals drive engagement with your brand. Today, we’re sharing three tips to help improve your visual content on social media, and really everywhere.

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The Top 5 Reasons Why Hashtags Are So Important

The Top Social Media Platforms You Should Be Familiar With

Accomplish These Two Steps Before Implementing a Social Media Program

The average person spends nearly two hours on social media every day, according to Social Media Today. If you’re business isn’t taking advantage of this audience, you are definitely missing out. You’re missing out on greater brand awareness, reaching a new audience, and engaging with potential and existing customers, among other things.

Starting a proactive social media program can feel daunting, especially when you aren’t familiar with the platforms or their processes. Before you even step into this world, do two things:

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Generational Communication

Things move so quickly in the technical field that it is hard to keep up. Everywhere you look, noses are in phones, heads are down, and interactions between people seem non-existent due to this ever-changing technology. While it may seem like people are not communicating, looks can be deceiving. In fact, many of these people are embracing technology in to communicate with each other.

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An Implementable Crisis Management Plan

A couple of weeks ago we shared a post that focused on the importance of creating Reputation Management marketing strategy. An important component of that strategy is crisis management. Every moment we turn on the news, radio or open social media, we see someone or some business facing some sort of crisis. Perhaps they handled a situation incorrectly, provided a poor product or service, responded to an issue unethically in the eyes of the consumer, or made a damaging or inaccurate statement… the list goes on! The clean up after that often seems like a long and daunting process and can ultimately make or break that business or person if they are ill-prepared.

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Tools to Get Your Goal Measurement on Track

Now that we’ve made The Case for Goal Setting, called out Goal Distractions that Can Get You, and lead you through How to Set Good Goals, we want to help you measure them. You’ve done the hard work by setting measurable goals and now you need to see if that work is paying off or if you need to shift directions to ensure you’re making your budget and resources work hardest for you.

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