Your audience should be number one, not only in your overall marketing plan but within your social media strategy as well. Knowing who you’re trying to target will help you create valuable content that they are more likely to engage with. It’s also important to keep in mind that social media is a tool to distribute content to reach your audience and should be used in combination with other platforms and tools like your website, blog, e-newsletter and more.
Messaging is a critical part of any brand. Among many other benefits, it helps set the tone for the brand and ensures that all stakeholders involved in communicating any messages about the brand are aligned. But, arguably, the biggest reason to ensure your brand messaging is thoughtful and purposeful is because it enables potential and existing consumers of your product or service to consistently hear what you’re offering, your values and brand pillars, and why these things are important to them. If this is done correctly and effectively, consumers will connect with your brand and see the value in your product or service.
We kicked off our series, “Tools and Tactics to Grow Your Business,” with a little hINgeSIGHT, about audience analysis and how it can literally mean the difference between success and failure of a brand. Today we’re going to briefly identify what audience analysis is, discuss the importance of this simple, yet powerful tactic and offer a few basic questions you should be asking as you determine who your audience is, why they need your business, and how you can reach them.
When it comes time to brand (or rebrand) your business, you might think that taking the project on internally is the best approach in order to keep costs down. We’d argue that hiring an outside branding agency will actually SAVE you time and money. Here’s why:
Many times, businesses overlook the value of branding because they view themselves as just a business and not a brand. Brands should not be viewed as something only concerning Fortune 500 companies. Regardless of the size of your business, branding can provide support to your marketing and communications efforts and, if implemented correctly, will increase the value of your company.
Ask any group of people what branding is, and you will likely get a different answer from each person. You’ll hear all things from a logo to your look-and-feel to letterhead. Often, the words used to describe branding are about what a consumer can see. But, branding actually runs much deeper.
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