A couple of weeks ago we shared a post that focused on the importance of creating Reputation Management marketing strategy. An important component of that strategy is crisis management. Every moment we turn on the news, radio or open social media, we see someone or some business facing some sort of crisis. Perhaps they handled a situation incorrectly, provided a poor product or service, responded to an issue unethically in the eyes of the consumer, or made a damaging or inaccurate statement… the list goes on! The clean up after that often seems like a long and daunting process and can ultimately make or break that business or person if they are ill-prepared.