How to Identify and Engage Your Social Media Audience

Your audience should be number one, not only in your overall marketing plan but within your social media strategy as well. Knowing who you’re trying to target will help you create valuable content that they are more likely to engage with. It’s also important to keep in mind that social media is a tool to distribute content to reach your audience and should be used in combination with other platforms and tools like your website, blog, e-newsletter and more.

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