Things move so quickly in the technical field that it is hard to keep up. Everywhere you look, noses are in phones, heads are down, and interactions between people seem non-existent due to this ever-changing technology. While it may seem like people are not communicating, looks can be deceiving. In fact, many of these people are embracing technology in to communicate with each other.
Managing your business reputation is tricky and complex. Because most businesses provide some sort of service or product, the statements you make, how you market yourself, what others are saying about you and how you respond to negative or constrictive criticism, among other things, can all come into play to positively or negatively impact you. Some of these things you can control, others you cannot. Regardless of your business’ size, you must be proactive when it comes to your reputation. Focus on establishing and maintaining your reputation and handling issues before they become a crisis.
You have likely put a lot of time, money, and effort into building the best marketing strategy for your business. (You haven’t? Contact us!) Once you have found your target customer and created content to engage them through the channels you have chosen, then what? If only there was a way to measure these goals. Luckily, there is. Google has constructed one of the best free tools on the web to help you reach your goals and improve upon them.