Things to Have in Your Marketing Planning Arsenal

We’ve covered a wide range of important topics worth considering when building your them within budget while utilizing the correct methods marketing plan. From the importance of planning and brainstorming for your specific business goals and objectives, to the use of metrics and budgeting to ensure you time and efforts are spent wisely.

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Hinge Studio Partner, Leah Reeb Varela, elected to CAEDA/Forward Board

At Hinge Studio, we take great pride in our community and strive to be be a part of the change we see happening in Casper. 

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A Sincere Thanks in this Holiday Season

Merry Christmas and Happy Holidays from Hinge Studio! We hope you’re enjoying the season and think it’s the perfect time to share how thankful we are for you. So, from the bottom of our Hinge hearts: THANK YOU, THANK YOU, THANK YOU! To our clients, who are the best people we could ask to work with, thank you for trusting us and continually inviting us to participate in one of the things that’s most important to you: your business. To our partners and consultants, thank you for your ongoing support and guidance. You’ve helped us take big steps and made sure we remained focused. To our community, thank you for your confidence, referrals, engagement, and always cheering us on. This past year was amazing, and a great deal of that was because of you. We appreciate you so much!

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An Implementable Crisis Management Plan

A couple of weeks ago we shared a post that focused on the importance of creating Reputation Management marketing strategy. An important component of that strategy is crisis management. Every moment we turn on the news, radio or open social media, we see someone or some business facing some sort of crisis. Perhaps they handled a situation incorrectly, provided a poor product or service, responded to an issue unethically in the eyes of the consumer, or made a damaging or inaccurate statement… the list goes on! The clean up after that often seems like a long and daunting process and can ultimately make or break that business or person if they are ill-prepared.

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Tools to Get Your Goal Measurement on Track

Now that we’ve made The Case for Goal Setting, called out Goal Distractions that Can Get You, and lead you through How to Set Good Goals, we want to help you measure them. You’ve done the hard work by setting measurable goals and now you need to see if that work is paying off or if you need to shift directions to ensure you’re making your budget and resources work hardest for you.

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A Business Must: Reputation Management

Managing your business reputation is tricky and complex. Because most businesses provide some sort of service or product, the statements you make, how you market yourself, what others are saying about you and how you respond to negative or constrictive criticism, among other things, can all come into play to positively or negatively impact you. Some of these things you can control, others you cannot.   Regardless of your business’ size, you must be proactive when it comes to your reputation.  Focus on establishing and maintaining your reputation and handling issues before they become a crisis.

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How to Set Good Goals

When I say good goals, I really mean: goals that are going to get done what they say they’re going to do. That’s the bottom line of it right? Are they going to make progress and accomplish? The whole point of the process is getting on the right path to lead you to the finish line.

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Demographics and Your Marketing Strategy

Don't Let These Goal Setting Distractions Get You

A few weeks back, we shared a post The Case for Goal Setting. And we hope we did just that: communicated some reasons why setting goals is so important. Before we dig into the steps we take when we’re goal setting, we’re sharing why so many people move right past this step without thinking or identifying goals.

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Obtain Your Marketing Goals – Google Analytics

You have likely put a lot of time, money, and effort into building the best marketing strategy for your business.  (You haven’t? Contact us!)  Once you have found your target customer and created content to engage them through the channels you have chosen, then what? If only there was a way to measure these goals. Luckily, there is. Google has constructed one of the best free tools on the web to help you reach your goals and improve upon them. 

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