Messaging is a critical part of any brand. Among many other benefits, it helps set the tone for the brand and ensures that all stakeholders involved in communicating any messages about the brand are aligned. But, arguably, the biggest reason to ensure your brand messaging is thoughtful and purposeful is because it enables potential and existing consumers of your product or service to consistently hear what you’re offering, your values and brand pillars, and why these things are important to them. If this is done correctly and effectively, consumers will connect with your brand and see the value in your product or service.
Ask any group of people what branding is, and you will likely get a different answer from each person. You’ll hear all things from a logo to your look-and-feel to letterhead. Often, the words used to describe branding are about what a consumer can see. But, branding actually runs much deeper.
The past few months, we’ve been talking a lot about social media. We’ve shared The Top Social Media Platforms You Should be Familiar With where we introduced some of the top platforms to research and understand; Accomplish These Two Steps Before Implementing a Social Media Program where we offered some planning ideas; Visual Content Speaks Volumes During Social Media Consumption where we provided ideas for how to improve your visuals and increase engagement on social media; and many, many more. Are you bored yet? We hope not! Our real hope is you feel less intimidated and overwhelmed because you have a better idea of what platforms are right for your business, how to create a social media strategy,
Things move so quickly in the technical field that it is hard to keep up. Everywhere you look, noses are in phones, heads are down, and interactions between people seem non-existent due to this ever-changing technology. While it may seem like people are not communicating, looks can be deceiving. In fact, many of these people are embracing technology in to communicate with each other.
A couple of weeks ago we shared a post that focused on the importance of creating Reputation Management marketing strategy. An important component of that strategy is crisis management. Every moment we turn on the news, radio or open social media, we see someone or some business facing some sort of crisis. Perhaps they handled a situation incorrectly, provided a poor product or service, responded to an issue unethically in the eyes of the consumer, or made a damaging or inaccurate statement… the list goes on! The clean up after that often seems like a long and daunting process and can ultimately make or break that business or person if they are ill-prepared.
Now that we’ve made The Case for Goal Setting, called out Goal Distractions that Can Get You, and lead you through How to Set Good Goals, we want to help you measure them. You’ve done the hard work by setting measurable goals and now you need to see if that work is paying off or if you need to shift directions to ensure you’re making your budget and resources work hardest for you.
Managing your business reputation is tricky and complex. Because most businesses provide some sort of service or product, the statements you make, how you market yourself, what others are saying about you and how you respond to negative or constrictive criticism, among other things, can all come into play to positively or negatively impact you. Some of these things you can control, others you cannot. Regardless of your business’ size, you must be proactive when it comes to your reputation. Focus on establishing and maintaining your reputation and handling issues before they become a crisis.
When I say good goals, I really mean: goals that are going to get done what they say they’re going to do. That’s the bottom line of it right? Are they going to make progress and accomplish? The whole point of the process is getting on the right path to lead you to the finish line.
Nothing is more frustrating than when your content is available for users to see, but no one can find it. Creating a user friendly website is a great step toward that goal. However, once you create your website, it is even more important to keep it updated. Here, we have compiled our top five tips to ensure that your content can be found easily by keeping your website updated and maintained.