Creating content is an integral part of marketing your business. Your content program should include creating quality, consistent content. Ensuring you have a solid content program will allow your users to find the valuable information you have to offer them. But sometimes, ideas aren’t flowing freely or time constraints prevent you from creating new content.
Nothing is more frustrating than when your content is available for users to see, but no one can find it. Creating a user friendly website is a great step toward that goal. However, once you create your website, it is even more important to keep it updated. Here, we have compiled our top five tips to ensure that your content can be found easily by keeping your website updated and maintained.
You’ve heard the term “pictures are worth a thousand words” right? That simple statement rings completely true in today’s world of content. Words alone are no longer sufficient when it comes to marketing your business and engaging your audience. Last week we mentioned that the brain processes visual content much faster than written words. Therefore, there is true power in imagery. Visuals trigger a reaction, something we seek in our business operations. Whether you want consumers to purchase a product from you, attend an event or hire you to provide a service, you want your message to resonate with them and encourage them to act.
You’ve created content to showcase your best ideas. You’ve added the best images to support the material. You’ve shared your work with your clients and followers. But you still aren’t getting the web traffic that you anticipated and need to effectively promote your organization. What needs to change? Enter Search Engine Optimization (SEO).
Content is King. Content is King. Content is King. Yes, we’ve all had this pounded into our heads. But, do you really understand why? As a communicator and marketer, I hear or read it at least weekly. It’s become a prevalent expression to communicate just how important content, a piece of your owned media, is to your marketing mix. It’s always in the back of my head as I’m developing strategy and marketing plans for our clients. The reason it’s always on my mind is, whether I like the saying or not: it’s true. There’s nothing quite like content, good content that is, and here’s why: