Last week, we gave you all the details on marketing plans, so now that you know what they are, let’s talk about what they can do for your business.
The average person spends nearly two hours on social media every day, according to Social Media Today. If you’re business isn’t taking advantage of this audience, you are definitely missing out. You’re missing out on greater brand awareness, reaching a new audience, and engaging with potential and existing customers, among other things.
Starting a proactive social media program can feel daunting, especially when you aren’t familiar with the platforms or their processes. Before you even step into this world, do two things:
Now that we’ve made The Case for Goal Setting, called out Goal Distractions that Can Get You, and lead you through How to Set Good Goals, we want to help you measure them. You’ve done the hard work by setting measurable goals and now you need to see if that work is paying off or if you need to shift directions to ensure you’re making your budget and resources work hardest for you.
When I say good goals, I really mean: goals that are going to get done what they say they’re going to do. That’s the bottom line of it right? Are they going to make progress and accomplish? The whole point of the process is getting on the right path to lead you to the finish line.
A few weeks back, we shared a post The Case for Goal Setting. And we hope we did just that: communicated some reasons why setting goals is so important. Before we dig into the steps we take when we’re goal setting, we’re sharing why so many people move right past this step without thinking or identifying goals.
When I’m out and about in our community or at industry gatherings and people find out I’m a partner in marketing and communications firm, it’s a common practice that they run an idea or upcoming initiative by me. Usually, they give me some brief background and then share their approach or solution. Almost without fail, my first question is: “How does this fit into your long-term business goals?” This simple question regularly stops my new friend in their tracks. They often fumble for an answer or give me a vague, round about response. And somehow, it surprises me every time.
What better way to kickoff our blog than with our resolutions for 2018 (hey we’re just a couple weeks behind!). Just like any other business, it’s important for us to take a look at the previous year and evaluate what we did well, what needs improvement, and if we took actions that put us on the road to meeting our long-term vision. These questions help us identify goals and direction for the upcoming year. So, if you’re wondering what you’ll see us focus on in 2018, read on my friend.