Now that we’ve made The Case for Goal Setting, called out Goal Distractions that Can Get You, and lead you through How to Set Good Goals, we want to help you measure them. You’ve done the hard work by setting measurable goals and now you need to see if that work is paying off or if you need to shift directions to ensure you’re making your budget and resources work hardest for you.
You have likely put a lot of time, money, and effort into building the best marketing strategy for your business. (You haven’t? Contact us!) Once you have found your target customer and created content to engage them through the channels you have chosen, then what? If only there was a way to measure these goals. Luckily, there is. Google has constructed one of the best free tools on the web to help you reach your goals and improve upon them.