A Marketing Plan?! What Exactly is That?

A marketing plan?! What exactly is that? 

A marketing plan is a comprehensive document that describes your marketing efforts ideally for a specific time frame. In its most basic form, it’s a road-map for introducing and delivering your products or services to a desired audience. It will guide you in selecting different platforms for promoting your business and tailoring those to achieve your end goals. 

Read More

3 Tips to Move Your Social Media Forward

The past few months, we’ve been talking a lot about social media. We’ve shared The Top Social Media Platforms You Should be Familiar With where we introduced some of the top platforms to research and understand; Accomplish These Two Steps Before Implementing a Social Media Program where we offered some planning ideas; Visual Content Speaks Volumes During Social Media Consumption where we provided ideas for how to improve your visuals and increase engagement on social media; and many, many more. Are you bored yet? We hope not! Our real hope is you feel less intimidated and overwhelmed because you have a better idea of what platforms are right for your business, how to create a social media strategy,

Read More

An Implementable Crisis Management Plan

A couple of weeks ago we shared a post that focused on the importance of creating Reputation Management marketing strategy. An important component of that strategy is crisis management. Every moment we turn on the news, radio or open social media, we see someone or some business facing some sort of crisis. Perhaps they handled a situation incorrectly, provided a poor product or service, responded to an issue unethically in the eyes of the consumer, or made a damaging or inaccurate statement… the list goes on! The clean up after that often seems like a long and daunting process and can ultimately make or break that business or person if they are ill-prepared.

Read More

Tools to Get Your Goal Measurement on Track

Now that we’ve made The Case for Goal Setting, called out Goal Distractions that Can Get You, and lead you through How to Set Good Goals, we want to help you measure them. You’ve done the hard work by setting measurable goals and now you need to see if that work is paying off or if you need to shift directions to ensure you’re making your budget and resources work hardest for you.

Read More

Creating User-Friendly Content

Creating content is an integral part of marketing your business. Your content program should include creating quality, consistent content. Ensuring you have a solid content program will allow your users to find the valuable information you have to offer them. But sometimes, ideas aren’t flowing freely or time constraints prevent you from creating new content.

Read More

A Business Must: Reputation Management

Managing your business reputation is tricky and complex. Because most businesses provide some sort of service or product, the statements you make, how you market yourself, what others are saying about you and how you respond to negative or constrictive criticism, among other things, can all come into play to positively or negatively impact you. Some of these things you can control, others you cannot.   Regardless of your business’ size, you must be proactive when it comes to your reputation.  Focus on establishing and maintaining your reputation and handling issues before they become a crisis.

Read More

Maintaining Your Website to Gain Your Audience

Nothing is more frustrating than when your content is available for users to see, but no one can find it. Creating a user friendly website is a great step toward that goal. However, once you create your website, it is even more important to keep it updated. Here, we have compiled our top five tips to ensure that your content can be found easily by keeping your website updated and maintained.

Read More

Demographics and Your Marketing Strategy

Don't Let These Goal Setting Distractions Get You

A few weeks back, we shared a post The Case for Goal Setting. And we hope we did just that: communicated some reasons why setting goals is so important. Before we dig into the steps we take when we’re goal setting, we’re sharing why so many people move right past this step without thinking or identifying goals.

Read More

Obtain Your Marketing Goals – Google Analytics

You have likely put a lot of time, money, and effort into building the best marketing strategy for your business.  (You haven’t? Contact us!)  Once you have found your target customer and created content to engage them through the channels you have chosen, then what? If only there was a way to measure these goals. Luckily, there is. Google has constructed one of the best free tools on the web to help you reach your goals and improve upon them. 

Read More