We’ve covered a wide range of important topics worth considering when building your them within budget while utilizing the correct methods marketing plan. From the importance of planning and brainstorming for your specific business goals and objectives, to the use of metrics and budgeting to ensure you time and efforts are spent wisely.
Welcome to planning and budgeting season for 2020! In hopes of making this process more streamlined and less painful, we’re explaining one way to tackle your marketing budget. You know this is an important, necessary process but one that is often put off or avoided . Let’s face it…it’s not the most fun part of our job. And if we’re being totally honest, I bet half of us got into this industry because “we’re not good at math.” However, budgeting is actually entrenched, in some aspect, in almost everything we do in marketing.
If something costs more than what it’s giving you back in return, it’s not a sustainable. When a business invests money and time into a marketing plan, it is essential to ensure analytics are being tracked so you know how well your investment is performing. Making a well-informed decision about your business’ growth can be achieved by utilizing effective metrics.