You’ve heard the term “pictures are worth a thousand words” right? That simple statement rings completely true in today’s world of content. Words alone are no longer sufficient when it comes to marketing your business and engaging your audience. Last week we mentioned that the brain processes visual content much faster than written words. Therefore, there is true power in imagery. Visuals trigger a reaction, something we seek in our business operations. Whether you want consumers to purchase a product from you, attend an event or hire you to provide a service, you want your message to resonate with them and encourage them to act.
Chances are, your business is already utilizing some type of social media to promote your products or services and share ideas. Social media is also a great way to engage your customers by giving them a chance to have conversations with you, provide feedback on your services and contact you on their own time. While most social media platforms are pretty easy to use, we’d like to offer some tips on how to maximize your reach and make the most of your time.