Last week, we gave you all the details on marketing plans, so now that you know what they are, let’s talk about what they can do for your business.
The past few months, we’ve been talking a lot about social media. We’ve shared The Top Social Media Platforms You Should be Familiar With where we introduced some of the top platforms to research and understand; Accomplish These Two Steps Before Implementing a Social Media Program where we offered some planning ideas; Visual Content Speaks Volumes During Social Media Consumption where we provided ideas for how to improve your visuals and increase engagement on social media; and many, many more. Are you bored yet? We hope not! Our real hope is you feel less intimidated and overwhelmed because you have a better idea of what platforms are right for your business, how to create a social media strategy,
Photos, videos and graphic images are helping social media users consume content faster than they ever have before. No matter how valuable your content is, if you don't have the visuals to catch your audience's attention, many are likely scrolling right by it. Visuals help your users digest and understand information without their brains needing to imagine or create a visual of it. This makes visuals incredibly powerful. And this power is what helps visuals drive engagement with your brand. Today, we’re sharing three tips to help improve your visual content on social media, and really everywhere.
The average person spends nearly two hours on social media every day, according to Social Media Today. If you’re business isn’t taking advantage of this audience, you are definitely missing out. You’re missing out on greater brand awareness, reaching a new audience, and engaging with potential and existing customers, among other things.
Starting a proactive social media program can feel daunting, especially when you aren’t familiar with the platforms or their processes. Before you even step into this world, do two things:
A couple of weeks ago we shared a post that focused on the importance of creating Reputation Management marketing strategy. An important component of that strategy is crisis management. Every moment we turn on the news, radio or open social media, we see someone or some business facing some sort of crisis. Perhaps they handled a situation incorrectly, provided a poor product or service, responded to an issue unethically in the eyes of the consumer, or made a damaging or inaccurate statement… the list goes on! The clean up after that often seems like a long and daunting process and can ultimately make or break that business or person if they are ill-prepared.
When I say good goals, I really mean: goals that are going to get done what they say they’re going to do. That’s the bottom line of it right? Are they going to make progress and accomplish? The whole point of the process is getting on the right path to lead you to the finish line.
A few weeks back, we shared a post The Case for Goal Setting. And we hope we did just that: communicated some reasons why setting goals is so important. Before we dig into the steps we take when we’re goal setting, we’re sharing why so many people move right past this step without thinking or identifying goals.
When I’m out and about in our community or at industry gatherings and people find out I’m a partner in marketing and communications firm, it’s a common practice that they run an idea or upcoming initiative by me. Usually, they give me some brief background and then share their approach or solution. Almost without fail, my first question is: “How does this fit into your long-term business goals?” This simple question regularly stops my new friend in their tracks. They often fumble for an answer or give me a vague, round about response. And somehow, it surprises me every time.
Chances are, your business is already utilizing some type of social media to promote your products or services and share ideas. Social media is also a great way to engage your customers by giving them a chance to have conversations with you, provide feedback on your services and contact you on their own time. While most social media platforms are pretty easy to use, we’d like to offer some tips on how to maximize your reach and make the most of your time.