Spend A Little to Reap Huge Rewards

As with any service, it’s always nice to get a deal. However, there is a certain truth to “you get what you pay for.” The same goes for advertising. When it comes to advertising your business, consider these five benefits of paid advertising and why it’s worth the money you put behind it:

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How to Identify and Engage Your Social Media Audience

Your audience should be number one, not only in your overall marketing plan but within your social media strategy as well. Knowing who you’re trying to target will help you create valuable content that they are more likely to engage with. It’s also important to keep in mind that social media is a tool to distribute content to reach your audience and should be used in combination with other platforms and tools like your website, blog, e-newsletter and more.

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It All Hinges On Your Audience!

We kicked off our series, “Tools and Tactics to Grow Your Business,” with a little hINgeSIGHT, about audience analysis and how it can literally mean the difference between success and failure of a brand. Today we’re going to briefly identify what audience analysis is, discuss the importance of this simple, yet powerful tactic and offer a few basic questions you should be asking as you determine who your audience is, why they need your business, and how you can reach them.

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