When it comes to owned media, your website is one of the most important and easiest platforms to utilize. First, we’ll briefly cover why it’s crucial you have a website, then, highlight which specific parts of your website allow you to really market your business across multiple platforms, and, finally, include a few tips along the way to make sure you understand how to use this type of owned media to its fullest.
Nothing is more frustrating than when your content is available for users to see, but no one can find it. Creating a user friendly website is a great step toward that goal. However, once you create your website, it is even more important to keep it updated. Here, we have compiled our top five tips to ensure that your content can be found easily by keeping your website updated and maintained.